Located at 221 South Grand Avenue in Los Angeles, the Broad Museum is one of the most highly anticipated architectural projects of 2015. Designed by Diller Scofidio + Renfro, the NYC-based firm who brought us The High Line, there was great hype with The Broad Museum due to its pivotal location in LA’s architectural scene. After all, in addition to being right around the corner from MOCA Grand Avenue, who’s The Broad’s other loud and impolite next door neighbor? No one other than Frank Gehry’s divisive Walt Disney Concert Hall.
Overall, the reviews lean towards the positive. Architectural Record’s Sarah Amelar called the building “exciting yet incongruous . . . the belief-suspending exhilaration of a theme-park ride . . .” How do the other critics weigh in?
LA Times, Christopher Hawthorne
“It . . . has moments of real charm . . . [yet] for all its imaginative talent, is still figuring out how to shepherd its boldest design ideas through a challenging construction process, so they emerge fully and powerfully intact.”
Curbed, Alexandra Lange
“Critics searching for what the Broad looks like aren’t searching the skies or the waves, but the supermarket aisles . . . [It] is a fascinating museum experience, but one which doesn’t quite achieve the ends of its architects or its patrons. I see its design as a move toward a completely artificial, hands-free architecture, but as a construction culture we are not quite there yet.”
The Washington Post, Philip Kennicott
A space for art that respects the experience of looking and engagement, as a thing apart, and something worth leaving the world behind to do on its own terms.”
Wall Street Journal, Julie V. Iovine
“Though too eccentric to be an enduring touchstone work of architecture, the building deserves to be celebrated for a bravado and smart urbanism.”
The Broad is a FREE museum open everyday except Monday and houses works from such artists as: Carl Andre, Jeff Koons, Jasper Johns, Cindy Sherman, Andy Warhol, Jean-Michel Basquiat, Barbara Kruger, Roy Lichtenstein, and Chuck Close.
By: David Plick